How to Create Landing Pages using WordPress

December 4, 2023

Adroll Marketing

Creating landing pages using WordPress is a common and straightforward process. Here’s a step-by-step guide:

The steps of create landing pages using WordPress

Step 1: Choose a WordPress Page Builder Plugin

- Choose a WordPress page builder plugin that suits your needs. Popular options include Elementor, Beaver Builder, Divi, and Gutenberg (built into WordPress).

Step 2: Install and Activate the Chosen Plugin

- Navigate to your WordPress dashboard.
- Go to “Plugins” > “Add New.”
- Search for your chosen page builder plugin.
- Click “Install Now” and then “Activate.”

Step 3: Create a New Page

- In your WordPress dashboard, go to “Pages” > “Add New.”

Step 4: Launch the Page Builder

- Look for an option to launch the page builder. This is usually a button or toggle visible on the page edit screen.

Step 5: Design Your Landing Page

- Use the page builder’s drag-and-drop interface to add elements such as text, images, buttons, and forms.
- Customize the layout and design to match your brand.

Step 6: Add Form and Call-to-Action

- If your landing page includes a form, most page builders allow you to integrate with popular form plugins like WPForms or Contact Form 7.
- Place a clear call-to-action (CTA) to encourage user interaction.

Step 7: Optimize for Mobile

- Preview and optimize your landing page for mobile devices. Most page builders provide a mobile preview mode for adjustments.

Step 8: Set Page Attributes

- Set the page attributes such as the title, URL, and meta description for SEO optimization.

Step 9: Save and Publish

Save Your Work:
- Save your progress regularly to avoid losing changes.
Publish the Page:
- Once satisfied with your landing page, click the “Publish” button to make it live.

Step 10: Test Your Landing Page

- - Preview your landing page to ensure it looks and functions as intended.
  - Test any forms or interactive elements to confirm they work correctly.

Benefits of use WordPress

Ease of Use:
- WordPress page builders provide an intuitive, user-friendly interface that requires no coding skills. Users can easily create professional-looking landing pages without extensive technical knowledge.
Cost-Effective:
- Many WordPress page builders are available for free, and even premium versions are often more affordable than hiring a developer. This makes it a cost-effective solution for businesses with budget constraints.
Quick Deployment:
- With pre-built templates and a drag-and-drop interface, you can create landing pages rapidly. This quick deployment is crucial for time-sensitive campaigns or promotions.
Flexibility and Customization:
- Page builders offer a high degree of flexibility, allowing you to customize every element of your landing page. You can match the design to your brand, experiment with layouts, and tailor the content to your audience.
Mobile Responsiveness:
- Most page builders ensure that landing pages are automatically optimized for mobile devices. This is essential as a growing number of users access websites on smartphones and tablets.
SEO-Friendly:
- WordPress, in general, is SEO-friendly, and landing pages created with WordPress page builders inherit this trait. You can optimize meta tags, headings, and content to enhance search engine visibility.
Integration with Plugins:
- WordPress supports numerous plugins, allowing easy integration of additional functionalities. You can seamlessly integrate forms, analytics tools, and other third-party applications to enhance the functionality of your landing pages.
A/B Testing:
- Many page builders, including premium versions, offer A/B testing capabilities. This allows you to experiment with different versions of your landing page to determine which performs better, optimizing for conversions.
User Data Collection:
- Forms integrated into landing pages enable the collection of valuable user data. This can include email addresses for building a mailing list or other information that aids in understanding your audience.
Scalability:
- As your business grows, WordPress can scale with it. Whether you’re running a small campaign or managing multiple landing pages for various products or services, WordPress is scalable to meet your evolving needs.